Packaging rational
In a world full of shiny beans and George Clooney, I decided to design a pack that would cut through the the bull-shit. Focusing solely on the origin of the beans and the people who farm them.

Campaign Insight
People don’t only drink coffee for the taste, they need it to function!

Campaign Idea
I created a campaign that used tongue in cheek copy to Invite the consumer to re-think what they call their coffee. We bring you honest coffee, with real intention. My coffee. My sanity cup, what do you call yours?

Creative | Design: Eliot Blades

DISCLAIMER: Pack concept created at Design Bridge, the rest has been done by myself for personal use.