The Brief
Launch Virgin 0.0 with a powerful and unique story
recruiting new consumers & unlocking new occasions.

Insight
A new type of consumer has emerged: one which values feeling
fresh the next day just as much as enjoying the night before. 

Idea
Using mouth-watering product visuals we create new occasions for the sober curious.

Art Direction | Design: Eliot Blades
Art Direction | Creative: Pierre-Antoine Gilles
Creative | Copy: Ankita Tolbit
Motion: Nick Fatouris
Creative direction: Rick Chant

Agency: WE ARE Pi
Product shot & Retouching: Chuck Studios