For American Spirits 2020 out of home campaign, I created a handmade typeface and visual language to echo the additive-free roots of the brand.

To ensure the visual language was upheld to a high standard I designed a toolkit for other agencies to use.

Creative | Design | Art Direction: Eliot Blades
Creative Direction: Alex Normanton, Jason Kempen

Agency: Design Bridge
Production of vector font: FontSmith
Billboard photography: Richard Rigby