Brief
Create a cinema advert that increases brand awareness. In line with their newly developed sonic branding.

Idea
We told a simple story that showed the additive free roots of American Spirit. Bold use of brand colour was used throughout, creating an own-able visual language.

Creative | Art Direction | Copy: Eliot Blades
Creative | Copy: Chris Pugmire, Henry Scott
Creative Direction: Jason Kempen
Illustrator: Marianna Tomaselli
Animation & 3D: Revolution Department

Sonic Branding | Soundtrack: Massive Music