The key to a happy life is *friluftsliv.

Norwegians have always known what science has now proven to be true: Nature makes us happy. Connecting with nature (whether it be exploring mountains or a family day in the park) improves our overall well-being.

As the hiking chocolate born in 1937, Kvikk lunsj wanted to take a stand for the trails they stood on. They knew that to truly love nature is to respect it. To preserve its wild and natural beauty.

To do this, we replaced their iconic word-mark with bold messages that encompass their wild spirit. These messages simultaneously inspire people to get amongst nature, while acting as a strong call to action to take care of it.

* the essential connection between people and nature.

Creative | Designer: Eliot Blades
Strategy: Kate Murphy

Agency: Design Bridge